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    <title>UNALSOFT Blog: Digital Agenda</title>
    <link>https://unalsoft.com/blog/en/</link>
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    <description>Verified headlines from AI, web, advertising and e-commerce, interpreted for businesses.</description>
    <language>en</language>
    <lastBuildDate>Tue, 01 Sep 2026 06:00:00 GMT</lastBuildDate>
    <item>
      <title>Search Console AI Reports And The Opt Out Control Reach All Sites</title>
      <link>https://unalsoft.com/blog/2026-09-01-search-console-yapay-zeka-raporlari/en/</link>
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      <pubDate>Tue, 01 Sep 2026 06:00:00 GMT</pubDate>
      <description>Per Google's official help pages, as of August 31, 2026 the Search Console generative AI performance data and the Search generative AI control are available to all websites worldwide. The report shows impressions, not clicks.</description>
    </item>
    <item>
      <title>Instagram Wants A Label On AI Profiles, Unlabeled Ones Can Lose Reach</title>
      <link>https://unalsoft.com/blog/2026-09-01-instagram-yapay-zeka-profil-etiketi/en/</link>
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      <pubDate>Tue, 01 Sep 2026 06:00:00 GMT</pubDate>
      <description>Per Engadget and Social Media Today, Instagram wants profiles that feature an AI generated person to carry its new AI generated profile label. Profiles that do not add it can see their reach limited.</description>
    </item>
    <item>
      <title>GPU For Everyone: Türkiye Will Open Compute To SMEs And Startups</title>
      <link>https://unalsoft.com/blog/2026-09-01-herkes-icin-gpu-programi/en/</link>
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      <pubDate>Tue, 01 Sep 2026 06:00:00 GMT</pubDate>
      <description>Per Anadolu Agency on August 31, 2026, the GPU for Everyone program will allocate at least 2 million GPU hours a year to researchers, startups and SMEs. It will be coordinated by the Ministry of Industry and Technology, with the first call opening within 6 months.</description>
    </item>
    <item>
      <title>Amazon Joins YouTube's Shopping Affiliate Program: Creators Can Tag Amazon Products In Video</title>
      <link>https://unalsoft.com/blog/2026-08-31-youtube-amazon-bagli-satis/en/</link>
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      <pubDate>Mon, 31 Aug 2026 06:00:00 GMT</pubDate>
      <description>Per YouTube's announcement dated August 27, 2026, Amazon has joined the YouTube Shopping affiliate program. Eligible US creators can tag Amazon products in Shorts, long form videos and livestreams.</description>
    </item>
    <item>
      <title>The Google Ads Developer Policies Tighten: Shared Proxies Banned, Dedicated Cloud Project Required</title>
      <link>https://unalsoft.com/blog/2026-08-31-google-ads-gelistirici-politikalari/en/</link>
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      <pubDate>Mon, 31 Aug 2026 06:00:00 GMT</pubDate>
      <description>Per the Google Ads Developer Blog announcement dated August 31, 2026, integrations must connect to Google Ads services through their own dedicated Google Cloud project. Operating shared developer proxy services and embedding credentials in middleware are prohibited.</description>
    </item>
    <item>
      <title>AI Overviews Expand To Full Size On Some Queries: The Show More Button Is Gone</title>
      <link>https://unalsoft.com/blog/2026-08-31-ai-overviews-tam-boy-genisleme/en/</link>
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      <pubDate>Mon, 31 Aug 2026 06:00:00 GMT</pubDate>
      <description>Per Search Engine Land on August 28, 2026, Google confirmed that AI Overviews dynamically expand to full size on some queries. On those queries the Show more button disappears and classic organic results are pushed down the page.</description>
    </item>
    <item>
      <title>Google Site Reputation Policy: The EEA Carve Out Starts On August 30</title>
      <link>https://unalsoft.com/blog/2026-08-30-site-itibari-politikasi-aea/en/</link>
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      <pubDate>Sun, 30 Aug 2026 06:00:00 GMT</pubDate>
      <description>In a Search Central post dated August 28, 2026 Google announced a separate enforcement approach for the European Economic Area. From August 30 a manual action keeps affecting searches outside the EEA directly, while its impact does not apply inside the EEA.</description>
    </item>
    <item>
      <title>A Collective Cyber Defense Call: More Than 150 Organizations Signed The Same Letter</title>
      <link>https://unalsoft.com/blog/2026-08-30-siber-savunma-ortak-cagri/en/</link>
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      <pubDate>Sun, 30 Aug 2026 06:00:00 GMT</pubDate>
      <description>On August 27, 2026 OpenAI published a call for collective action against AI enabled cyber attacks. The letter sets out three principles and steps for four separate audiences; signatories include Anthropic, Google, Microsoft, AWS, Visa and Shopify.</description>
    </item>
    <item>
      <title>Demand Gen Gets A Messaging Test, Travel Signals And Multimodal Video Creation</title>
      <link>https://unalsoft.com/blog/2026-08-30-demand-gen-mesajlasma-video/en/</link>
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      <pubDate>Sun, 30 Aug 2026 06:00:00 GMT</pubDate>
      <description>Google's August 27, 2026 Demand Gen announcement carries three items: a test that starts conversations on messaging apps from YouTube ads, local activity and real time offer signals for travel, and multimodal video creation in Asset Studio going generally available.</description>
    </item>
    <item>
      <title>Microsoft Advertising Opens AI Max To Search Campaigns With A Landing Page Report</title>
      <link>https://unalsoft.com/blog/2026-08-29-microsoft-ai-max-acilis-sayfasi-raporu/en/</link>
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      <pubDate>Sat, 29 Aug 2026 06:00:00 GMT</pubDate>
      <description>On August 27, 2026 Microsoft Advertising announced AI Max is available in Search campaigns: search term matching, text customization and final URL expansion. A new search term landing page report shows which query went to which page.</description>
    </item>
    <item>
      <title>Google Routes Search Result Links Through A goto Passthrough Address</title>
      <link>https://unalsoft.com/blog/2026-08-29-google-goto-baglanti-yonlendirme/en/</link>
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      <pubDate>Sat, 29 Aug 2026 06:00:00 GMT</pubDate>
      <description>Google has started routing search result links through a google.com/goto passthrough address. Per PPC Land's analysis, resolving a single five page ranking costs rank trackers between 500 and 1,000 requests.</description>
    </item>
    <item>
      <title>Google Alcohol Advertising Policy Updates On September 30, With A Preview Published</title>
      <link>https://unalsoft.com/blog/2026-08-29-google-alkol-reklam-politikasi/en/</link>
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      <pubDate>Sat, 29 Aug 2026 06:00:00 GMT</pubDate>
      <description>Per Search Engine Roundtable on August 28, 2026, Google updates its alcohol advertising policy on September 30, 2026: country specific guidelines are revised, allowed locations expand and advertiser responsibilities are clarified.</description>
    </item>
    <item>
      <title>Google Clarifies Its Favicon Rules: Supported Formats And The Single Icon Rule</title>
      <link>https://unalsoft.com/blog/2026-08-28-google-favicon-kurallari/en/</link>
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      <pubDate>Fri, 28 Aug 2026 06:00:00 GMT</pubDate>
      <description>Google updated its search favicon documentation and listed the supported file formats: BMP, GIF, ICO, PNG, JPEG, PPM and TIFF. The document also sets out the single icon rule, the square ratio and crawlability conditions.</description>
    </item>
    <item>
      <title>Google Ads Book Buttons Expand To Search And Performance Max Campaigns</title>
      <link>https://unalsoft.com/blog/2026-08-28-google-ads-randevu-butonu/en/</link>
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      <pubDate>Fri, 28 Aug 2026 06:00:00 GMT</pubDate>
      <description>Per Search Engine Roundtable on August 28, 2026, the Reserve with Google booking button, previously limited to Local Services Ads and Maps, now appears in Search and Performance Max campaigns and switches on automatically for eligible accounts.</description>
    </item>
    <item>
      <title>Apple TV And Apple One Subscription Prices Rise: The Fourth Increase In Four Years</title>
      <link>https://unalsoft.com/blog/2026-08-28-apple-tv-abonelik-zammi/en/</link>
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      <pubDate>Fri, 28 Aug 2026 06:00:00 GMT</pubDate>
      <description>Per TechCrunch on August 28, 2026, Apple TV moved from $12.99 to $14.99 monthly and $99 to $119 annually, while Apple One went from $19.95 to $21.95.</description>
    </item>
    <item>
      <title>Temporal Report: 80.8 Percent Of Engineers Use AI Agents Daily</title>
      <link>https://unalsoft.com/blog/2026-08-27-yapay-zeka-ajan-benimseme-raporu/en/</link>
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      <pubDate>Thu, 27 Aug 2026 06:00:00 GMT</pubDate>
      <description>Per Temporal's report published on August 26, 2026, 80.8 percent of respondents use agents daily while 41.1 percent hit problems daily. The survey ran with more than 550 engineers between April 29 and May 25.</description>
    </item>
    <item>
      <title>Meta Settles Child Safety Case With States: Up To $17 Billion Over Ten Years</title>
      <link>https://unalsoft.com/blog/2026-08-27-meta-cocuk-guvenligi-uzlasmasi/en/</link>
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      <pubDate>Thu, 27 Aug 2026 06:00:00 GMT</pubDate>
      <description>Meta and US states settled the child safety case on August 26, 2026. The deal carries up to $17 billion over ten years plus platform changes including default time limits for under 18s, nighttime blocks and hidden like counts.</description>
    </item>
    <item>
      <title>Google AI Mode Adds Flight Price Tracking, Points And Miles Rates And Hotel Booking</title>
      <link>https://unalsoft.com/blog/2026-08-27-ai-mode-seyahat-rezervasyon/en/</link>
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      <pubDate>Thu, 27 Aug 2026 06:00:00 GMT</pubDate>
      <description>On August 27, 2026 Google announced three travel features for AI Mode: flight tracking with prices from more than 300 partners, points or miles rates for flights and hotels, and hotel booking inside AI Mode.</description>
    </item>
    <item>
      <title>WhatsApp: Over A Billion People Use Passkeys, Multiple Passkeys And Stronger Passwords Arrive</title>
      <link>https://unalsoft.com/blog/2026-08-26-whatsapp-passkey-guvenlik/en/</link>
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      <pubDate>Wed, 26 Aug 2026 06:00:00 GMT</pubDate>
      <description>WhatsApp said more than a billion people have set up a passkey. Accounts can now hold more than one passkey, and two-step verification moves from a six digit PIN to a long alphanumeric password.</description>
    </item>
    <item>
      <title>Meta Tests Automatic DM Replies To Instagram Ad Comments By Keyword</title>
      <link>https://unalsoft.com/blog/2026-08-26-instagram-anahtar-kelime-dm/en/</link>
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      <pubDate>Wed, 26 Aug 2026 06:00:00 GMT</pubDate>
      <description>Advertisers can set five keywords. When a user comments one of them on an ad, a pre-written private message is sent automatically. The feature currently appears only for select advertisers and only on Instagram.</description>
    </item>
    <item>
      <title>Google Brings Gemini Omni Video Creation To Google Ads Asset Studio</title>
      <link>https://unalsoft.com/blog/2026-08-26-gemini-omni-google-ads/en/</link>
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      <pubDate>Wed, 26 Aug 2026 06:00:00 GMT</pubDate>
      <description>Advertisers can generate video storyboards and motion scenes from creative briefs, brand guidelines and existing assets. Output comes in 16:9 and 9:16 and can be pushed into Demand Gen and Performance Max campaigns.</description>
    </item>
    <item>
      <title>ChatGPT Ads Adds Automated Bidding, Platform Targeting And View-Through Conversions</title>
      <link>https://unalsoft.com/blog/2026-08-25-chatgpt-ads-otomatik-teklif/en/</link>
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      <pubDate>Tue, 25 Aug 2026 06:00:00 GMT</pubDate>
      <description>ChatGPT Ads added a bid strategy that maximizes results, platform targeting split across iOS, Android and web, and view-through conversion reporting on a one day window. The platform is expanding into Brazil and Mexico.</description>
    </item>
    <item>
      <title>ARIA Bars Wholly AI-Generated Recordings From Its Official Charts</title>
      <link>https://unalsoft.com/blog/2026-08-25-aria-yapay-zeka-muzik/en/</link>
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      <pubDate>Tue, 25 Aug 2026 06:00:00 GMT</pubDate>
      <description>The Australian Recording Industry Association updated its Charts Code of Practice. Wholly AI-generated recordings are no longer eligible, while recordings using AI in a supporting role remain eligible. The rule applies from the chart dated August 31.</description>
    </item>
    <item>
      <title>OpenRouter Data: AI Agents Use Roughly Five Times More Tokens Than Humans</title>
      <link>https://unalsoft.com/blog/2026-08-25-ai-ajan-token-tuketimi/en/</link>
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      <pubDate>Tue, 25 Aug 2026 06:00:00 GMT</pubDate>
      <description>Data compiled from the OpenRouter routing layer shows agents consuming 7.3 trillion tokens on a seven day average. Agent usage crossed above human usage on February 6, 2026. More than 85 percent of that burn comes from cached prompts.</description>
    </item>
    <item>
      <title>X Launches An Ads MCP Server For Advertisers</title>
      <link>https://unalsoft.com/blog/2026-08-24-x-ads-mcp/en/</link>
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      <pubDate>Mon, 24 Aug 2026 06:00:00 GMT</pubDate>
      <description>X announced an Ads Model Context Protocol server that lets advertisers build and manage campaigns from AI tools. The server works with any MCP capable client and, per MediaPost, connects 23 X Ads tools.</description>
    </item>
    <item>
      <title>Google Merges Google Tag And Tag Manager Into One Measurement System</title>
      <link>https://unalsoft.com/blog/2026-08-24-google-tag-manager-birlesme/en/</link>
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      <pubDate>Mon, 24 Aug 2026 06:00:00 GMT</pubDate>
      <description>Google announced a series of updates to its tagging products. Google tags are being upgraded into fully capable Tag Manager containers, and visual tagging that creates events and conversions without code is in beta. Existing tags keep behaving the same on the page.</description>
    </item>
    <item>
      <title>Cloudflare Moved Its Own Blog To EmDash And Version 1.0 Is Close</title>
      <link>https://unalsoft.com/blog/2026-08-24-cloudflare-emdash/en/</link>
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      <pubDate>Mon, 24 Aug 2026 06:00:00 GMT</pubDate>
      <description>Cloudflare said it migrated its own blog to EmDash, a content management system built on Astro. The post describes normal load around 75 requests per second, spikes above 5,000 and a 28,000 request per second attack absorbed on August 10.</description>
    </item>
    <item>
      <title>Reddit's Share Of ChatGPT Citations Fell 86 Percent In Three Weeks</title>
      <link>https://unalsoft.com/blog/2026-08-23-reddit-chatgpt-atif-dususu/en/</link>
      <guid isPermaLink="true">https://unalsoft.com/blog/2026-08-23-reddit-chatgpt-atif-dususu/en/</guid>
      <pubDate>Sun, 23 Aug 2026 06:00:00 GMT</pubDate>
      <description>Per Promptwatch data, reddit.com's share of ChatGPT Search citations fell from 3.83 percent to 0.52 percent. Over the same window ChatGPT's use of site: operators rose from 0.37 percent to 16.8 percent. The cause is not yet confirmed.</description>
    </item>
    <item>
      <title>OpenAI Previews A Safety Layer That Keeps Zero Data Retention On Frontier Models</title>
      <link>https://unalsoft.com/blog/2026-08-23-openai-sifir-veri-saklama/en/</link>
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      <pubDate>Sun, 23 Aug 2026 06:00:00 GMT</pubDate>
      <description>OpenAI says it keeps its zero data retention promise for eligible API customers while previewing Private Safety Processing, designed to spot misuse across related interactions. Staff do not see the content, the system returns only narrow signals. Rollout is planned for September.</description>
    </item>
    <item>
      <title>Google Adds Multi Campaign Experiments And New Planning Tools To AI Max</title>
      <link>https://unalsoft.com/blog/2026-08-23-google-ai-max-deney-araclari/en/</link>
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      <pubDate>Sun, 23 Aug 2026 06:00:00 GMT</pubDate>
      <description>Google announced three new AI Max capabilities: testing budgets and ROI targets across multiple Search campaigns in a single A/B test, running experiments with brand and location controls enabled, and previewing the impact of changes in Performance Planner.</description>
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