Istanbul Global E-Export Summit (IGEXX) opens: 40+ marketplaces in one room
Coordinated by Türkiye's Ministry of Trade together with the Turkish Exporters Assembly (TİM) and the E-Commerce Operators Association (ETİD), the Istanbul Global E-Export Summit (IGEXX) 2026 runs September 3-5 at Haliç Congress Center. More than 40 global e-commerce platforms, including Amazon, Alibaba, Walmart, eBay, TikTok, SHEIN, Tmall, JD.com and Coupang, are attending.
A three-day summit under the theme "Beyond Borders"
Held under the theme "Beyond Borders", IGEXX 2026 brings together global e-commerce platforms with a combined trade volume of $6.1 trillion in Istanbul, according to Anadolu Ajansı. The first day is dedicated entirely to B2B meetings, where Turkish companies hold one-on-one sessions with senior executives from global marketplaces and international buyers. On September 4-5, panels, presentations and workshops cover expansion into new markets, AI-powered e-export, autonomous shopping, big data, smart logistics, payment systems, social commerce and omnichannel retail.
Türkiye's e-export numbers
Mehmet Ali Kılıçkaya, Director General of Exports at the Ministry of Trade, noted that China is one of the world's strongest e-commerce markets and that exporters have notable opportunities across Asia. Türkiye's e-export volume reached $5.045 billion in 2025, with more than 11,000 companies now engaged in e-exports, and roughly 40% of that volume going to EU countries. The summit aims to grow that volume by putting Turkish SMBs directly at the table with global marketplace decision-makers.
The real bottleneck is access, not the product
The real bottleneck in e-export is usually not the product but access: knowing which marketplace, which category, and which logistics and payment setup to use. A summit at this scale compresses a marketplace negotiation process that normally takes months into three days, and puts AI-powered e-export tools at the center of the agenda, a sign that the pace from marketplace selection to listing optimization is accelerating.
What it means for businesses in Türkiye
For Turkish manufacturers and e-commerce businesses, the summit offers two concrete opportunities: meeting marketplace representatives directly to clarify integration terms, and learning how the AI-powered e-export and smart logistics topics discussed in the panels apply to their own operations. With 11,000 companies already e-exporting but total volume still relatively small, choosing the right marketplace and category remains the fastest path to growth.
The UNALSOFT take
As the number of marketplaces and options grows, what businesses need is to manage every channel from one place. Our e-commerce panel service brings stock, order and price management across different marketplaces into a single screen, exactly the operational answer to the multi-marketplace strategy discussed at the summit.
Marketplaces multiply. Your panel stays one.
Let's talk about what a multi-marketplace strategy means for your business and clarify which step fits you.