Meta plugging its Muse agent into ad accounts and business tools, OpenAI turning ChatGPT into a platform where plugins run, and Amazon renaming its unified ad platform Amazon Ads Agent
Today's 3 verified stories: on September 29, 2026 Meta added new skills and connectors to its personal AI agent Muse under the name Muse for Small Business, so the agent can now link to Meta ad accounts, Instagram and Facebook business data and tools such as Shopify, Stripe, QuickBooks and Canva, and Meta says nothing publishes, sends or spends without the owner's approval. In its DevDay 2026 recap, published the same day, OpenAI announced plugin extensions, Sites that can host plugins, event-triggered automations through MCP Events, Sign in with ChatGPT and an enterprise OpenAI Marketplace, and the company says ChatGPT has 1.2 billion weekly users. At unBoxed 2026 in San Francisco, Amazon Ads renamed its unified ad platform Amazon Ads Agent, bringing sponsored ads, Full-Funnel Campaigns and DVA+ into one place; Full-Funnel Campaigns is open to all US advertisers, and DVA+ rolls out from late October. The detailed look at each story, its sources and what it means for your business lives on its own page.
Meta's Muse agent now plugs into ad accounts and business tools
On September 29, 2026 Meta added new skills and connectors to Muse, the personal AI agent it launched earlier in September for users in the US and Canada, under the name Muse for Small Business. A few clicks link the agent to Instagram professional account insights, Facebook Pages and Meta ad accounts; the tools named in the announcement include Shopify, Stripe, Intuit QuickBooks, Canva, Klaviyo and Slack, and custom connectors cover services Meta does not support yet. Sample prompts include drafting a growth plan, sketching next week's campaign and finding expenses that look off. Meta says nothing publishes, sends or spends without the owner's approval. Muse is free for most everyday needs, with paid plans for more.
OpenAI is turning ChatGPT into a platform where plugins run
In its DevDay 2026 recap of September 29, 2026, OpenAI opened ChatGPT as a shared surface where developers can reach 1.2 billion weekly users. Plugin extensions, on all plans, give a plugin its own sidebar spot, interactive panels beside the conversation and viewers for the file formats a product handles. Sites can now host supported plugins, and support for the proposed MCP Events specification lets plugins trigger automations from events in connected apps. Sign in with ChatGPT lets people use their plan inside 16 partner tools, and OpenAI Marketplace lets qualifying enterprise customers put part of their OpenAI commitment toward approved partner software, with 32 partners at launch. The user chooses the plugins and approves what each can access.
Amazon renames its unified ad platform Amazon Ads Agent
On September 29, 2026, at unBoxed 2026 in San Francisco, Amazon Ads renamed the buying platform that combines its former DSP and ads console, a merger announced at last year's unBoxed: it is now Amazon Ads Agent. It unites sponsored ads, Full-Funnel Campaigns and DVA+, and advertisers can build campaigns by hand, leave optimization to Amazon's AI or mix the two. In Full-Funnel Campaigns, open to all US advertisers, the advertiser supplies budget, products and creative while Amazon's AI plans, runs and optimizes. DVA+, which pulls Sponsored Display, Sponsored TV and programmatic campaigns into one buying flow, rolls out from late October. Türkiye is listed in the Europe group of the product page FAQ on conversational experience access.
The agenda moves fast, the system stays calm.
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