Logo system
Primary logo, secondary lockup and monogram: a family that works at every size, on every background.
LOGO & IDENTITY
An identity that says who you are at first glance.
A good logo sticks in the mind; a good identity system holds up everywhere. We design cohesive systems that land with the same character on a business card, a shopfront sign, an app icon and an ad film.
You receive a system, not just a logo
The output of an identity project is not a single mark; it is a living whole with colour, typography, grid and usage rules. The guideline board is the summary of that whole.
The parts of the delivered system
You get a complete identity set that works at every scale, not just a logo file.
Colour & typography system
Palettes that look identical in digital and print, and a type family with a defined hierarchy.
Usage guidelines
Clear space, minimum size, forbidden uses: the rulebook that protects the identity.
Corporate set
Business card, letterhead, email signature, presentation template, the full kit on the table.
Social media kit
Profile, cover, story and post templates: a consistent face across the feed.
Favicon & app icons
From the browser tab to the phone screen, recognisable even at the smallest scale.
Packaging & livery concept
From the box to the vehicle wrap: the identity landing in the physical world.
Identity in four steps
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Discovery
We analyse the sector, the competitors and the brand's character; the design direction is chosen together.
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Concept
Original logo directions are presented; each one is shown in real usage scenes.
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System
The chosen direction is grown into a full identity system with colour, typography and grid.
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Usage guidelines
The rules, examples and file package are delivered; the identity holds up no matter whose hands it is in.
REFERENCES
Our first case studies are being prepared for release. Only real, permitted work will be added here. We do not hang a wall of fake logos.
Frequently asked questions
What does corporate identity design include?
It covers the logo, colour palette, typography and usage guidelines; your brand says who it is at first glance.
Do you only design logos, or complete identities?
Both. We create brand identities from scratch or refresh an existing brand (rebranding).
How long does logo and brand identity design take, and what does it cost?
Both scope and price are shaped by your project and are finalised in a conversation.
Let's design who you are.
Tell us about your business; we'll map out the steps of the identity journey clearly.