Google Ads now takes the offer on your landing page and puts it in your ads
A new account-level automation reads a valid offer from your site and adds it to eligible Search and Performance Max campaigns as a promotion asset. Google published no blog announcement; the rules live only in a help document.
What happened?
Google Ads gained a new account-level automated asset called Automated promotions. The system scans an advertiser's landing pages, and when it finds a valid promotional offer there it adds that offer to eligible Search and Performance Max campaigns as a promotion asset on its own. Google did not publish a blog post about the feature; the information appears only in the Google Ads help documentation.
Hana Kobzova spotted the feature and PPC News Feed reported it on 2 September 2026. Barry Schwartz covered it at Search Engine Roundtable on 7 September 2026 at 07:51, relaying Kobzova's finding. According to Google's help page, the feature ‘highlights valid, high-quality deals and offers directly within your ads' and is aimed at both online and offline conversion discovery.
The details
The example offers Google gives are ‘Buy one get one free' and ‘20% off on black sweaters'. For the automation to apply, the account needs an active Search or Performance Max campaign, Location assets attached to the account, and no manually uploaded promotion asset already running in that campaign. Local Ad campaigns are included in scope, and compliance with standard Google Ads policies is part of the conditions. Uploading a promotion by hand keeps the account out of this automation.
The timing rule is tight. Google states that each automated promotion is eligible to serve for less than 24 hours, after which it has to be re-verified. If Google's systems can confirm the offer is still visible on the site, the promotion can be reactivated. A detected offer can appear both in keyword-driven Search ads and across Performance Max inventory. An advertiser who wants it off goes to the Assets section under the Campaigns menu, picks account level automated assets from the three-dot icon, opens advanced settings from the three-dot menu again, and switches the Automated promotions dropdown to off, giving a reason if prompted. Google's own advice is to keep the promotional details on the website current, or to upload specific promotions manually when exact control over what is shown is required. Nothing was said about the rollout schedule, which markets are covered, or how non-English landing pages are handled. This is a separate feature from the similarly named Automated Promotions in Google Merchant Center.
Why it matters
Three consequences stand out. One, part of the ad copy now originates from the website rather than the ad account; a promotional line sitting on a landing page can enter the ad without the advertiser writing a separate asset. Two, the 24-hour re-verification rule turns site freshness into a serving condition; when an expired campaign is forgotten on a page, the problem is no longer just a visitor reading stale information, because the same information has been shown in the ad. Three, the control switch is the manual promotion: if a manually uploaded promotion is running in the campaign, the automation stays out, so advertisers who want control have a clear option.
In practice, ownership of promotional copy shifts from the ads team toward site content. That assessment is ours. Since Google disclosed neither a rollout timeline nor a market list, it seems sensible for advertisers who see no notification in their account to check the asset settings themselves.
What it means for businesses in Türkiye
The sources carry nothing specific to Türkiye: Google shared no market list, no rollout calendar, and no explanation of how landing pages in languages other than English are processed. What follows is therefore drawn from the verified rules of the feature itself.
Concretely: any business running Search or Performance Max campaigns with Location assets attached falls within scope, so the task is to open the account-level automated asset settings and check the state of the Automated promotions row. Site hygiene comes next: finished campaign boxes, old discount banners and stale announcement areas should be removed, because the system reads the landing page directly. For a business that wants exact control over the wording, the clear route is uploading the promotion manually, which keeps the automation out of that campaign. Because it is unclear how Turkish-language landing pages are interpreted, watching live ad previews for a while is a reasonable precaution even for advertisers who leave the feature on. That reading is ours.
The UNALSOFT take
The real subject here is not the ads panel but the website itself. Once ad copy is fed from the landing page, a discount banner nobody has touched for months quietly becomes part of the media budget. That is why on the ad management side we look at the accuracy and the date of page content as closely as we look at campaign settings. That reading is ours.
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