A second FutureBright Ventures investment for Ingosa: InsightMate turns digital ad space into a real-time research surface
Istanbul-based adtech startup Ingosa received a second investment from FutureBright Ventures, according to a Garanti BBVA statement of September 21, 2026; the amount was not disclosed. InsightMate, introduced in August and, per the statement, brought to market with the new round, turns brands' digital ad placements into research surfaces that collect real-time consumer insights without taking users out of the channel. Türkiye comes first, then global preparation.
A second round announced through a Garanti BBVA statement: no amount, and the product is InsightMate
The news reached the press on September 21, 2026 through a Garanti BBVA statement, which Anadolu Agency's report explicitly cites. According to it, Ingosa, a previous-cohort startup of the Garanti BBVA Partners Tech Programme, received its second investment from FutureBright Ventures. No source gives the amount; Fintechtime states outright that the financial size was not shared. Webrazzi's same-day report uses the same framing.
The statement says InsightMate was brought to market together with the new investment and calls it a new product. One correction: per Webrazzi's August 7, 2026 report, InsightMate was introduced with the first FutureBright round as the partnership's first concrete output. September therefore brings not a new product but a second investment to scale one introduced in August. The August round's financials were not disclosed either.
Ad space becomes survey space: Ingosa's AI on FutureBright's data infrastructure
InsightMate combines Ingosa's artificial intelligence technology with FutureBright Group's data infrastructure and its expertise in consumer behavior. The product turns brands' digital advertising spaces into interactive research platforms: a brand collects real-time consumer insights without taking users out of the digital channel they are in, then turns that data into action. Webrazzi's August report describes the approach more concretely: static banner ads on a brand's website and other digital channels become interactive spaces that collect first-party data and insights without needing third-party sources. Per a 2023 Webrazzi report, Ingosa's earlier product line was Conversational Display Ads, banners that run generative AI dialogues between brands and consumers.
Ingosa is based in Istanbul and was founded in April 2022 by Dürin Artuk, Gökçe Duman and Muammer Okumuş. Speaking to egirişim in August, CEO Gökçe Duman said the company was in talks with 20 global and local brands and producing real-time insights with 5 brands; no brand names were given, and whether those figures have changed is not known. egirişim also wrote that FutureBright Group brings a data infrastructure, consumer-behavior expertise and a network of more than 1,100 brands. In the September coverage only Garanti BBVA Deputy General Manager Sibel Kaya is quoted; there is no statement from Ingosa or FutureBright Ventures.
A local move on the ad measurement side, and the bank's programme gets a showcase
What matters is the idea that ad space doubles as research space: collecting insights during a campaign, without sending the user to a separate page or survey, makes ad spend a measurement tool too for brands with no dedicated research budget. In August FutureBright Ventures described its goal as helping more brands collect data quickly through their own digital ecosystems and build insight infrastructures. A second round from the same investor within about six weeks is notable, but how the two rounds relate, the amounts, and the stake FutureBright takes are not in the sources.
The second layer of the story is Garanti BBVA's programme. Sibel Kaya says Partners Tech has supported 65 technology startups since 2015 and calls Ingosa's new investment and product launch "a valuable example that startups can grow globally with the right support mechanisms". Kaya says the programme offers mentoring, training and collaboration opportunities, connects entrepreneurs with the bank's corporate know-how and ecosystem network, and that the bank will keep standing by startups on their global journey. According to Fintechtime, the programme's 10th cycle started in July 2026 with Eriklabs, Text2Test, Rudiq, Freya and Fraud.com.
The story is already in Türkiye: scale at home first, then global preparation; no channel, pricing or KVKK details
This time the sources address Türkiye directly. Ingosa is a Turkish startup and says the new investment will go first to scaling InsightMate in the Turkish market, then to accelerating preparations for global markets; all three September sources report that order. No timeline or target countries are given. For brands in Türkiye the meaning lies in the approach Webrazzi described in August: first-party insight collected from the ad space in their own digital channels, with no third-party sources needed.
What the sources do not say is a long list: which ad channels and formats the product runs on in Türkiye (the August report implies display banners, the September reports say only digital ad spaces), pricing, self-serve or managed service, how a brand signs up, and the names of the brands involved. How consent and KVKK compliance work for survey answers collected inside an ad unit appears in no source either; a brand evaluating the product would have to ask the company directly. Team size, revenue and performance metrics were not shared.
The UNALSOFT view
Our reading is this: in ad management work, designing the creative not only as a sales surface but also as a measurement surface is the approach this story brings to mind. Still, we do not have the information to recommend this product to a brand today: the channels it runs on, its pricing and the way to sign up are not in the sources, and the consent side is unanswered. It is a tool to watch, not yet one to write into a media plan.
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