Türkiye's Advertising Board with 136 suspensions and 17.2 million TL in fines, Google moving links higher in AI Mode and AI Overviews, and Universal Cart bringing one cart to Search and Gemini in the US
Today’s 3 verified stories: at its meeting no. 374 on October 8, Türkiye's Advertising Board decided 161 files, ordered suspensions in 136 of them and imposed administrative fines totalling 17,176,744 TL. Google is placing inline links nearer the top of answers in AI Mode and AI Overviews, and more often, while testing a dedicated section for official websites at the top of the answer. Google also started rolling out Universal Cart in the US across Search and the Gemini app; the cart gathers products from different retailers in one place, and in both checkout paths the sale belongs to the merchant. The detailed look at each story, its sources and what it means for your business lives on its own page.
Türkiye's Advertising Board orders 136 suspensions and 17.2 million TL in fines at its October meeting
On October 16, 2026, Türkiye's Ministry of Trade published the results of the Advertising Board's meeting no. 374, held on October 8. The Board decided 161 files, ordered suspensions in 136 of them and imposed administrative fines totalling 17,176,744 TL. It found campaigns promising discounts as high as 75 percent that did not match reality, strikethrough prices not based on the lowest price of the ten days before the discount began, and loyalty card promotions that ignored the discounted-sales rules. Under Article 23/A of the regulation, posts on 32 social media accounts without the ad or promotion wording drew suspension penalties, as did 9 jewelry firms. In the first nine months of 2026, fine decisions passed 249 million TL.
Google moves links higher in AI Mode and AI Overviews
On October 15, 2026, in a post on The Keyword, Google's Hema Budaraju set out five link changes for AI Mode and AI Overviews. Inline links will appear nearer the top of answers, and more often. For tasks where the web offers just one or two official destinations, Google is testing a separate section for those links at the top of the answer. Carousels for timely articles are expanding to more locations and languages, and clickable creator names that lead to Search profiles are being tested in AI Mode video results. Google says Preferred Sources usage has grown more than 7x this year. Search Console still counts every link in an AI Overview as one position, Search Engine Journal notes.
Google opens Universal Cart in the US: one cart across Search and Gemini, with a one-way handoff to merchants
On October 15, 2026 Google started rolling out Universal Cart in the US across Search and the Gemini app. The cart keeps items from different stores together, draws on more than 60 billion listings in Google's Shopping Graph to alert shoppers to price drops and restocks, and uses Google Wallet to recognise card perks and surface promo codes. Checkout happens either inside the cart with Google Pay or on the merchant's own site after the items are transferred, and in both cases the sale belongs to the merchant. The Universal Commerce Protocol (UCP) powers checkout, and in this first release the handoff to the merchant runs one way. Google lists Nike, Sephora, Target, Walmart and many Shopify merchants.
The agenda moves fast, the system stays calm.
Let us talk about what these shifts mean for your business and work out together which step fits you.