Türkiye's Advertising Board orders 136 suspensions and 17.2 million TL in fines at its October meeting
On October 16, 2026, Türkiye's Ministry of Trade published the results of the Advertising Board's meeting no. 374, held on October 8. The Board decided 161 files, ordered suspensions in 136 of them and imposed administrative fines totalling 17,176,744 TL. Inflated discount claims, influencer posts without an ad label and the jewelry sector led the agenda.
The Board met on October 8; the ministry reported the outcome on October 16
The Advertising Board (Reklam Kurulu) sits within the Ministry of Trade, and the ministry's October 16 release summarises its October session. According to the release, 161 files were decided at meeting no. 374. In 136 of them the Board found breaches of consumer protection rules and issued a suspension penalty (durdurma cezası), which stops the ad. The administrative fines agreed at that one meeting add up to 17,176,744 TL, roughly 17.2 million TL.
The ministry also gave a year-to-date picture. Over the first nine months of 2026 it evaluated more than 33,000 applications, on top of reviews it opened on its own initiative. Together these produced administrative fine decisions worth more than 249 million TL against misleading or deceptive ads and unfair commercial practices. The release names no company, brand or account.
Three themes: discounts, influencers and jewelry
Discount advertising was one of the main topics of the October session. Conditional sales and loyalty card schemes that shoppers can join easily now fall under the discounted-sales rules, and the Board checked whether advertisers met the resulting obligations. Its reviews found campaigns promising discounts as high as 75 percent that did not match reality. They also found strikethrough prices that were not based on the lowest price charged during the ten days before the discount began, and loyalty card promotions that ignored the discounted-sales requirements. Administrative sanctions followed for the ads judged unlawful.
For influencers the legal basis is Article 23/A of the Commercial Advertising and Unfair Commercial Practices Regulation. When an influencer promotes an advertiser's product or service, sends followers to the advertiser, or receives money, discounted goods or a benefit tied to attending an event, the post has to say clearly that it is an ad or a promotion. The Board opened its own review of posts on 32 social media accounts, found the ad or promotion wording missing and other conditions in the regulation unmet, and issued suspension penalties. In the jewelry sector, the Board started reviews of its own into ads promising steep discounts and ordered suspensions against 9 firms found to have broken the discounted-sales rules.
In discount ads, the proof starts with price history
The October decisions are best read alongside the regulation changes that took effect on August 1, 2026. The ministry recalls that those amendments introduced new consumer protection rules in many areas, led by targeted advertising, AI-generated ads, influencer promotions and discount advertising. The decisions it describes from this meeting concern discounts, influencers and jewelry; AI-generated ads appear in the release only as part of the August changes.
The practical upshot is plain. Discount rates, strikethrough prices and loyalty card campaigns are now areas the Board examines directly, so any business running a promotion should be able to back its strikethrough price with records from the ten days before the discount starts. In our reading, the Board's own-initiative checks on influencer posts also mean the ad label is not a detail to leave to the creator alone; the brand that commissions the post is well placed to check it before it goes live.
This whole story is about Türkiye
This time the Türkiye section does not rest on interpretation: the source is the Ministry of Trade itself and every fact is Turkish. Meeting no. 374 decided 161 files, with 136 suspensions and 17,176,744 TL in administrative fines. In the first nine months of the year more than 33,000 applications were evaluated and fines passed 249 million TL. Article 23/A of the regulation was the basis for suspension penalties on posts from 32 accounts.
Some things the release leaves out: it names no firm, brand, influencer or platform; it gives only the meeting total, with no breakdown of fines by sector or file; and it gives no date for the Board's next meeting. E-commerce sites and marketplaces are not named either, so tying these penalties to a particular sales channel would be wrong. From here on this is UNALSOFT's view: because the rules look at the ad itself rather than the channel, any business with a campaign calendar will find it easier to keep its price records and collaboration correspondence in one place. We covered one of the Board's previous decisions, on a market chain's pesticide claim, on October 1.
UNALSOFT's take
We read this meeting less as a penalty story and more as a warning for campaign preparation. In a discount ad, the rate and the strikethrough price should be figures you can document, not just claim: keep the price record for the ten days before the discount begins, and design loyalty card campaigns around the discounted-sales rules. In influencer collaborations, write the ad or promotion label into the brief and the agreement, and check the post before it is published. In ad management we suggest adding both checks to creative approval. This article is not legal advice; seek regulatory counsel for specific campaigns.
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